ABSTRACT
Physical distribution channels has created a created a great impact by
bridging the gap between the producers and the final consumers. The
inability of farmers to effectively reach out to distance markets and most
final consumers with their agricultural products have resulted to waste of
resources in Boki local government area. The main objective of the study is
to find how best to market agricultural products in the area. Primary and
secondary data were collected through the use of questionnaires and
documented materials respectively. The population of the study was
227,400, while the sample size was 399. Chi-square test statistics was used
to test the high hypotheses. Among the findings of the study; in effective and
high cost of transportation, lack of storage facilities and basic infrastructure
hindered the marketing of agricultural products in the area. The researcher
thus recommended the provision of basic infrastructure like accessible road,
storage facilities and improved transport system among others to assist in
improving the marketing of agricultural products in the area.
